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Singapore Airlines Case Study

Singapore Airlines is the flag carrier airline of the Republic of Singapore with its hub located at Singapore Changi Airport. The airline is notable for highlighting the Singapore Girl as its central figure in corporate branding segment. It has been ranked as the world’s best airline by Skytrax four times.

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Ofran Case Study

Israel’s leading car rental company for outbound travel, that provides car rental services through joint ventures with selected car rental companies in over 60 countries and 6,000 rental stations around the world.

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