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Customer Experience: What It Is and How to Improve It?

Customer experience refers to the overall impression a customer has of an organization, product, or service. It encompasses all aspects of the customer journey, from discovering and researching a product to post-purchase support and beyond. Customer experience focuses on creating positive interactions that build loyalty and drive long-term relationships between customers and companies.

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The NPS Index: Your Businesse’s CX Superstar

The VIP celebrity superstar of smart customer experience is undoubtedly the Net Promoter Score (NPS) index. Designed to measure customer loyalty, it is based on one single question: “How likely are you to recommend our business to your friends?”

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The NPS Index: Your CX Superstar

The VIP celebrity superstar of smart customer experience is undoubtedly the Net Promoter Score (NPS) index. Designed to measure customer loyalty, it is based on one single question: “How likely are you to recommend our business to your friends?”

Read More »