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The NPS Index: Your CX Superstar

The VIP celebrity superstar of smart customer experience is undoubtedly the Net Promoter Score (NPS) index. Designed to measure customer loyalty, it is based on one single question: “How likely are you to recommend our business to your friends?”

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Howazit vs SurveyMonkey: An Evolution in Customer Communication

At Howazit, we don’t claim to have invented the concept of communicating with your customers to better their experience and ultimately your brand – that’s been around since the dawn of time. What we have done is to refine the process, making it much more adaptable and elastic. As a result, Howazit has evolved far past its simpler ancestors.

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What To Do When the Customer is Right… and You Are Wrong

Service providers live by the mantra that, “The customer is always right.” It’s cliché but true – so it makes sense that more and more businesses today are putting the customer front and center. Yet, no matter how hard you try, the reality is that you can’t make 100% of the people happy 100% of the time.

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