At Howazit, we don’t claim to have invented the concept of communicating with your customers to better their experience and ultimately your brand – that’s been around since the dawn of time. What we have done is to refine the process, making it much more adaptable and elastic. As a result, Howazit has evolved far past its simpler ancestors.
Today, the hot trend in HR is Employee Experience (EX), which evolved, as you may have guessed, following the rise of CX. So, what exactly is EX?
Sometimes, a proxy just won’t cut it. The jury may still be out as to whether name-brand Coke is indeed better than a generic can of Soda Pop… but when it comes to customer communications, Howazit is far above and beyond runner-up alternatives like Typeform.
Service providers live by the mantra that, “The customer is always right.” It’s cliché but true – so it makes sense that more and more businesses today are putting the customer front and center. Yet, no matter how hard you try, the reality is that you can’t make 100% of the people happy 100% of the time.