Howazit vs SurveyMonkey: An Evolution in Customer Communication

“It is not the strongest or the most intelligent of the species that survives. It is the one that is the most adaptable to change.”

-Charles Darwin

 At Howazit, we don’t claim to have invented the concept of communicating with your customers to better their experience and ultimately your brand – that’s been around since the dawn of time. What we have done is to refine the process, making it much more adaptable and elastic. As a result, Howazit has evolved far past its simpler ancestors.

SurveyMonkey, for example, may be a solid, basic tool. Yet Howazit is a more valuable choice for customer communication, offering an adaptable product and experience that can meet countless configurations and needs. We like to think of Howazit as the more ‘natural selection.’

The Platform for Every Journey

SurveyMonkey is a simple survey platform. Howazit offers multiple products, as a complete communication platform that includes interactive chatbots, personalized web applications, and omnichannel communication.

SurveyMonkey’s platform for surveys can be used at different touchpoints. Howazit accompanies customers across the entire journey, helping with multiple touchpoints along the way.

The Smartest Mechanics

SurveyMonkey’s deliveries are simple, based on triggers. Howazit provides managed deliveries based on timing and channels, including smart reminders sequences. Howazit also offers smart quota and deliveries management and automated and manual service recovery, whereas SurveyMonkey doesn’t manage spam or service recovery. And SurveyMonkey offers just enhanced governance and securityfeatures for enterprise users, while Howazit employs the highest security standards and cyber strategies.

Ultimately, a product should have a focused Drive to Action (DTA), but while SurveyMonkey has a simple redirect per completion only for enterprise plans, Howazit has a truly smart DTA, driving all customers to relevant action based on their profile.

The Package That Adapts

With Howazit, all products are fully branded and customized. Meanwhile, with SurveyMonkey there is just basic branding and cross customization branding available only for the enterprise plan.

And Howazit offers seamless integration within the existing infrastructure, while SurveyMonkey can just provide free integration for some apps, and integration with Salesforce, Marketo, Eloqua, and Tableau – though this is only for enterprise plans and for an additional fee.

The Experience to Support All Needs

At the end of the day, the experience is critical. SurveyMonkey provides email support and phone support for team and enterprise plans, and only enterprise plans can have an account manager, again, for an additional fee. Meanwhile, Howazit offers premium ongoing support and during onboarding via live-chat, email, and phone, by an allocated account manager who is a CX expert.

When it comes to notifications, SurveyMonkey provides a basic notification per response, with admin and team management available to enterprise users – while Howazit offers more high-level team management, notification logics, and user access control. And while SurveyMonkey does have some analysis features and general reports, Howazit has truly insightful dashboards, analytics, and custom reports in real time that make all the difference.

An organization that wants to survive, thrive, and stay ahead of the pack must have flexibility build into its DNA. Simple tools are great for simple tasks. Yet when it comes to customers, an adaptable solution like Howazit is fundamental for bringing communication out of the Stone Age and into today’s era of rapid evolution and changing needs.