Blog Posts by the Howaziteam
Howazit vs SurveyMonkey: An Evolution in Customer Communication
“It is not the strongest or the most intelligent of the species that survives. It is the one that is the most adaptable to change.”
-Charles Darwin
At Howazit, we don’t claim to have invented the concept of communicating with your customers to better their experience and ultimately your brand – that’s been around since the dawn of time. What we have done is to refine the process, making it much more adaptable and elastic. As a result, Howazit has evolved far past its simpler ancestors.
SurveyMonkey, for example, may be a solid, basic tool. Yet Howazit is a more valuable choice for customer communication, offering an adaptable product and experience that can meet countless configurations and needs. We like to think of Howazit as the more ‘natural selection.’
The Platform for Every Journey
SurveyMonkey is a simple survey platform. Howazit offers multiple products, as a complete communication platform that includes interactive chatbots, personalized web applications, and omnichannel communication.
SurveyMonkey’s platform for surveys can be used at different touchpoints. Howazit accompanies customers across the entire journey, helping with multiple touchpoints along the way.
The Smartest Mechanics
SurveyMonkey’s deliveries are simple, based on triggers. Howazit provides managed deliveries based on timing and channels, including smart reminders sequences. Howazit also offers smart quota and deliveries management and automated and manual service recovery, whereas SurveyMonkey doesn’t manage spam or service recovery. And SurveyMonkey offers just enhanced governance and security features for enterprise users, while Howazit employs the highest security standards and cyber strategies.
Ultimately, a product should have a focused Drive to Action (DTA), but while SurveyMonkey has a simple redirect per completion only for enterprise plans, Howazit has a truly smart DTA, driving all customers to relevant action based on their profile.
The Package That Adapts
With Howazit, all products are fully branded and customized. Meanwhile, with SurveyMonkey there is just basic branding and cross customization branding available only for the enterprise plan.
And Howazit offers seamless integration within the existing infrastructure, while SurveyMonkey can just provide free integration for some apps, and integration with Salesforce, Marketo, Eloqua, and Tableau – though this is only for enterprise plans and for an additional fee.
A More Fine-Tuned Process
When a customer communicates their response or information, competitors like Typeform provide a simple notification. But with team management, notification logic, and user access control, a company using Howazit can define the team by titles or ranks, so that not everyone has to receive everything. No need to use a blunt instrument when you have at your disposal a more pointed, calculating tool and automated solutions based on severity.
The Experience to Support All Needs
At the end of the day, the experience is critical. SurveyMonkey provides email support and phone support for team and enterprise plans, and only enterprise plans can have an account manager, again, for an additional fee. Meanwhile, Howazit offers premium ongoing support and during onboarding via live-chat, email, and phone, by an allocated account manager who is a CX expert
Smart Dashboards
When it comes to notifications, SurveyMonkey provides a basic notification per response, with admin and team management available to enterprise users – while Howazit offers more high-level team management, notification logics, and user access control. And while SurveyMonkey does have some analysis features and general reports, Howazit has truly insightful dashboards, analytics, and custom reports in real time that make all the difference.
An organization that wants to survive, thrive, and stay ahead of the pack must have flexibility build into its DNA. Simple tools are great for simple tasks. Yet when it comes to customers, an adaptable solution like Howazit is fundamental for bringing communication out of the Stone Age and into today’s era of rapid evolution and changing needs.
Howazit | SurveyMonkey | |
Notifications | Team management, notification logics, and user access control | A basic notification per response |
Security | The highest security standards and cyber strategies | Enhance governance and security features are available for enterprise users |
DTA (Drive to Action) | Smart DTA – driving customers to relevant action based on their profile | A simple redirect per completion only for team and enterprise plans |
Service recovery | Automated and manual service recovery | N/A |
Supported touchpoints | Accompaniment across the entire journey – helping with multiple touchpoints along the way | Providing a platform for surveys that can be used at multiple touchpoints |
Multiple products | A complete communication platform that includes Interactive chatbot, personalized web application and omnichannel communication, as well as insightful dashboards and reports. | A survey platform |
Account Manager | Premium support during ongoing and onboarding via live-chat, email, and phone, by an allocated account manager who is a CX expert | Email support and phone support for team and enterprise plansOnly enterprise plan can have an account manager for an additional fee |
Deliveries | Managed deliveries based on timing and channels, including smart reminders sequences | Simple, based on triggers |
Integrations | Seamless integration with existing infrastructure | Free integration for some apps, Integration with Salesforce, Marketo, Eloqua, and Tableau only for enterprise plan and for an additional fee |
Spamming | Smart quota and deliveries management | N/A |
Customization and Branding | All products are fully branded and customized | Basic branding, cross brand customization available only for enterprise plan |
Dashboards, Analytics, and reports | Insightful dashboards, custom reports, and push notification, manual and at real time | Has analyze features and general reports |